Wake up naturally.


Philips faced a challenge. People had heard of the Wake Up Light, but they still weren’t sure how it worked, or if it worked.

To prove its effectiveness, we went to the most Northern town in the world, Longyearbyen, and gave away over 200 lights to townsfolk to get them through 6 months of darkness.

We asked them to record their progress using social media and made several documentaries about their lives with award winning director Doug Pray.

Genre Commercial
Produced for Philips
Year 2010